Altosid IGR

To gain market dominance, Altosid IGR reduced price and relaunched the leading horn fly control. Combining value and efficacy education, we used a multifaceted campaign to reach from farm to feed distributors with an omnichannel approach. The simplicity of feed-through technology and relevance to pasture cattle performance helped inspire market penetration and increased sales.

I was tasked with writing and storyboarding a TV spot, magazine print ads, a new landing page, and a series of strategic paid ads to drive awareness. The campaign resulted in a 12% sales increase YOY.