Bug Free Grains

Stored grain insects cost U.S. agriculture an estimated $2.5 billion each year. I led ideation, video storyboarding, and print ad development for a campaign that cast these tiny pests as the giant threats they really are—positioning Bug Free Grains as the hero of the story. Fueled by more than 2 million social impressions, the "Monster Bug" campaign increased Bug Free Grains’ total digital impressions by almost 300%.