South Chicago Packing

South Chicago Packing wanted a fresh way to showcase the versatility of their premium animal fats. To do so, we developed a new campaign platform: One Ingredient. Endless Possibilities.

To bring it to life, I wrote and storyboarded a connected TV spot that highlights the brand’s quality and flexibility across culinary applications. I also collaborated closely with our creative team through production and post, ensuring the final piece stayed true to the campaign vision.